Apple going mobile. Hear Different, or Sell More ?
Well, the Motorola ROKR is finally available, and this indeed doesn't look like the "killer" iPhone people were waiting for : it's just a phone with an iTunes player.
Steve is not stupid, and doesn't want the ROKR to be a competitor to their new iPod nano : no clicking wheel, no displayable album pictures. I don't understand why people using iTunes with their iPod would need a ROKR, but this still remains an interesting move :
Motorola can now sell an iTunes compatible device, and they benefit from the Apple brand.
Apple makes their first steps in the unknown mobile universe, by securing a deal with their first US carrier, Cingular, and french newspaper Le Figaro seems to know that Bouygues Telecom, France 3rd mobile operator, will sell the ROKR, too.
I don't think the end user will really care about this. Instead, I see this much more as a B2B deal : "give me your brand, I'll open new market doors for you, and you and I are both happy".